Season 4, Episode 1: The Roach Motel Hired a Robot

Marketing
Marketing
Season 4, Episode 1: The Roach Motel Hired a Robot
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Signing up takes one click. Leaving takes five screens, a notice clause and, in Ed’s case, an overseas collection agency.

Ed Bennett and Chris Boyer take on the subscription trap, starting with Ed’s forgotten $150 software renewal and the AI-written dunning emails that followed. The FTC’s click-to-cancel rule died in court days before it took effect. What changed is the cost. When a machine writes personalized collection threats for free, chasing one dollar on a hundred-dollar debt starts to make sense. It’s enough to turn Ed, the show’s resident AI enthusiast, into a self-described Luddite.

Tech rec: You Can See Everything, the three-hour Elizabeth Holmes documentary from Nathan Fielder and Lance Oppenheim.

In the AI Stump, Chris asks a chatbot to design a cancellation flow nobody can finish. It says no until he calls it an example.

Easy in. Hard out. Dunned by a robot. Surprise, it’s not a toaster.

References & Further Reading

Subscriptions and Deceptive Design

You Can See Everything

The “Flying” Roadster

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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