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Over the years, healthcare marketers have seen the way search engines have changed – and how those changes have impacted SEO efforts. But much like everything else, search is dramatically being transformed by the advent of Generative AI. In this episode, hosts Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE – search generated experiences – will upend digital healthcare marketing as we know it.
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