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Digital advertising is a critical part of any healthcare marketer’s toolkit, but how effective is it? In this episode, hosts Reed Smith and Chris Boyer review the state of digital advertising via a recent 2021 digital advertising trends report. From the top advertising platforms, to how advertisers measure success, they explore how to best structure your digital advertising approach. They are joined by Anthony Matyjaszewski of the Network Advertising Initiative (NAI) who explains the trends he has seen over the last 20 years of advertising, and guidelines his organization has created to help guide health systems in their healthcare marketing efforts.
