TP208 – When One Digital Front Door Closes, Another Opens

Marketing
Marketing
TP208 - When One Digital Front Door Closes, Another Opens
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In this episode, hosts Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. The new digital healthcare consumer’s expectations have changed – how can healthcare organizations respond? They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to reshift their thinking about the digital front door strategies. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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