Mar 24, 2021
TP216 – Rebounding in a Sustainable and Equitable Way
In this episode, hosts Chris Boyer and Reed Smith share how the healthcare lessons we learned from the pandemic are transforming our industry in new ways and health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”
Feb 26, 2021
The TPS5 – Week of Feb 26, 2021
Welcome to the TPS5 for the week of Feb 26, 2021. This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.
Feb 5, 2021
The TPS5 – Week of Feb 5, 2021
Welcome to the TPS5 for the week of Feb 5, 2021. This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patient experience, and COVID-19 consumer insights for 2021.
Jan 27, 2021
TP208 – When One Digital Front Door Closes, Another Opens
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Jan 6, 2021
TP205 – Making Digital Adoption Sticky
In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.
Dec 4, 2020
The TPS5 – Week of Dec 4, 2020
Welcome to the TPS5 for the week of Dec 4. This week: putting doctors are the center of health care tech, Facebook’s latest attempt to fight vaccine misinformation is not enough, how data is needed for value-based care, and elevating experience to fuel growth.
Oct 21, 2020
TP194 – Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...
Jul 17, 2020
The TPS5 – Week of July 13 – July 17, 2020
The TPS5 for the week of July 13 - July 17. This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.
Jul 3, 2020
The TPS5 – Week of June 29-July 3, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue.
Jun 12, 2020
The TPS5 – Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 5, 2020
The TPS5 – Week of June 1-5, 2020
Welcome to the TPS5 for the week of June 1-5, 2020. This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter