Jul 7, 2021
TP231 – ICYMI: Omnichannel Marketing and the Engaged Consumer
Hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.
Jun 11, 2021
The TPS5 – Week of June 11, 2021
Welcome to the TPS5 for the week of June 11, 2021. This week: Five ways health systems can respond to US consumers, Apple’s new features allow you to share data with doctors, why NPS shouldn’t measure customer experience and how to propel telehealth quality.
May 12, 2021
TP223 – ICYMI: Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through healthcare consumerism changes, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
Feb 5, 2021
The TPS5 – Week of Feb 5, 2021
Welcome to the TPS5 for the week of Feb 5, 2021. This week: Pondering the future marketing of telehealth, content marketing vs. copywriting, improving patient experience, and COVID-19 consumer insights for 2021.
Jan 27, 2021
TP208 – When One Digital Front Door Closes, Another Opens
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Nov 13, 2020
The TPS5 – Week of Nov 13, 2020
Welcome to the TPS5 for the week of Nov 13. This week: when should health systems invest in new tech, paying doctors to use AI algorithms, Amazon Alexa helping aging family members, and how hospitals must embrace digital.
Sep 23, 2020
TP190 – No Patient Left Behind: the Importance of Patient Access
Hosts Chris Boyer and Reed Smith share how consumer online shopping patterns have shifted, how recent legislation is driving health systems to “free health data” for their patients, and they are joined by expert Dr. Tashfeen Ekram or Luma Health who share his approach to helping physicians and systems ensure there is “no patient left behind.”
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Aug 19, 2020
TP185 – Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 22, 2020
TP181 – Next Best Action Marketing During Unprecedented Times
In this episode of the Touch Point podcast, we discuss the rise of “next-best-action” marketing in healthcare, and how despite a tightening of marketing budgets and headcount, health systems are revamping their departments to focus on building trust and engagement.
May 28, 2020
Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist
The New Normal - Episode 9: The healthcare industry has been under financial crisis prior to the pandemic. Now, due to the coronavirus crisis, the fiscal solvency of the industry is seriously in question. Michael Krivich, corporate healthcare business & marketing strategist, discusses how the fiscal side of healthcare delivery might change in a post-COVID19 world.