TP121 – Do You Have a Content Team?

TP121 – Do You Have a Content Team?
Marketing

 
 
00:00 /
 
1X

When adopting a digital-first approach to your marketing and communications, creating content consistently and effectively is critical. So why do the majority of health systems struggle with assembling an effective content team? In this episode, hosts Reed Smith and Chris Boyer discuss the real reason why it’s hard to do content marketing (hint: it’s NOT lack of resources) and share the roles that need to be addressed to create a content marketing team. They are joined by expert Jane Crosby from True North Custom in which she shares ways hospitals are addressing gaps in their content development processes.

Mentions from the Show:

This episode is made possible by our sponsors. Thank you!

Find Us Online

Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host touchpoint.health

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Sponsors