TP104 – The Four U’s of Online Experience

TP104 – The Four U’s of Online Experience

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User experience (UX) refers to a person’s emotions and attitudes when they interact with and experiences a product, service or solution. As UX continues to grow in importance for healthcare digital marketers, hosts Reed Smith and Chris Boyer discuss the four U’s of online experience: User Experience, Usability, Utility and Usefulness. In addition, they discuss how these factors (along with Desirability) lead to good user-centered design. They are joined by Jillian Penrod, CEO of Infotistas, in which she shares best practice in Information Architecture (IA) that are important for marketers and communicators to consider in their strategies.

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host:

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder