TP103 – Are you a front-end or back-end content strategist?

TP103 – Are you a front-end or back-end content strategist?

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Whether you are creating your content calendar or planning your content production, it’s important to determine if you have all the elements of a robust content strategy. In this episode, Reed Smith and Chris Boyer discuss the concepts of front-end and back-end content strategy and share their experiences working within hospitals and health systems on their content development efforts. They are joined by Joe Stradinger, Founder of Edge Theory, where he shares his experience working with organizations on conversation strategies.

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host:

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder