Aug 12, 2020
TP184 – The Telehealth Tech Stack
Hosts Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the underlying technology that can make virtual care solutions impactful. They are joined by Jonathan Pearce, CEO of Zipnosis, who shares his experience running a telehealth company and where the industry is headed.
Aug 7, 2020
The TPS5 – Week of Aug 3 – Aug 7, 2020
Welcome to the TPS5 for the week of Aug 3 - Aug 7. This week: the changing perspective on testing accuracy, a significant merger in digital health, making telehealth’s expansion permanent and how marketers are leveling-up during the pandemic.
Aug 5, 2020
TP183 – The Digital Front Door is Neither the “Front” Nor a “Door”
While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. In this episode, hosts Chris Boyer and Reed Smith are joined by Tom Cassels and attempt to define the “digital front door” and how health systems can begin thinking about the term in a succinct way.
Aug 3, 2020
Dr. Jevin West | Calling Bullshit – The Art of Skepticism in a Data-Driven World
This episode of The Exam Room is a conversation with Dr. Jevin West, an associate professor in the...
Jul 31, 2020
The TPS5 – Week of July 27 – July 31, 2020
Welcome to the TPS5 for the week of July 27 - July 31. This week: the economic imperative of prioritizing health, Google’s top search results, the role of digital health in recovery, chatbots and a thorough definition of health disparities and unconscious bias in healthcare.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 24, 2020
The TPS5 – Week of July 20 – July 24, 2020
Welcome to the TPS5 for the week of July 20 - July 24. This week: Uber’s role in contact tracing, frictionless is not enough, the end of the telehealth boom and the future of telehealth visits.
Jul 22, 2020
TP181 – Next Best Action Marketing During Unprecedented Times
In this episode of the Touch Point podcast, we discuss the rise of “next-best-action” marketing in healthcare, and how despite a tightening of marketing budgets and headcount, health systems are revamping their departments to focus on building trust and engagement.
Jul 21, 2020
GIR53 – Podcast Recording & Social Distancing: Rode SC6-L Mobile Interview Kit
Welcome back to another episode of Gear In Review where hosts Bobby Rettew and Mark Berry discuss podcast...
Jul 21, 2020
The Complexities of Physician Supply and Demand
In this episode of The Exam Room Dr. V unpacks the latest physician supply and demand report from...
Jul 20, 2020
063: [TheDigital.Church] Dr. Ted Swann – Community, Churches, & COVID-19
Ted Swann is President of Swann Medicine in Clemson, SC. Over the the past few months, he has...
Jul 17, 2020
The TPS5 – Week of July 13 – July 17, 2020
The TPS5 for the week of July 13 - July 17. This week: how the fax machine is hindering response to the coronavirus, how hospitals can use data to market proactively, the potential for telehealth in home health and the financial unwellness fallout from the pandemic.