Jun 23, 2022
Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company.
Dr. Collins and Bonnie discuss the use of technology to mitigate the impact of the nurse staffing issues....
Jun 22, 2022
TP284 – Marketing Is Like Communications (or Is It the Other Way Round?)
Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey.
Jun 21, 2022
Esther Dyson: Are We Renting Out Our Health or Making a Long-term Investment?
When we started this podcast Amy and I had no idea where the journey would take us. Nor...
Jun 15, 2022
TP283 – Who Really is our Audience?
Chris Boyer and Reed Smith discuss different audience segmentations. Justin Wartell from Monigle joins to share the latest findings from their 5th Annual Humanizing Brand Experience study.
Jun 15, 2022
Dr. Cheryl McKay, Nursing Executive, TigerConnect
Dr. Cheryl McKay and Bonnie discuss how to impact clinical workflows by removing as many non-value added activities...
Jun 8, 2022
TP282 – The CMO Plus and the Disruption of Healthcare Retailization
Reed Smith and Chris Boyer discuss how marketers need to embrace a “disruption mindset”, and the metamorphosis of the modern CMO. Laura Kreofsky joins to share her insights on how Healthcare Retailization is forcing us to embrace transformation.
Jun 1, 2022
TP281 – ICYMI: What is ROMI (and Does it Differ from ROI)?`
Reed Smith and Chris Boyer are back to talking about ROI again, and sharing the differences between true ROI, ROMI and ROAS - the three stepbrothers of marketing measurement - and share the basics of Marketing ROI to outlining the activities needed to measure marketing impacting. They are joined by Dan Small, Senior Director of Digital Strategy at Hartford HealthCare, who shares his organization’s journey to ROI.
Jun 1, 2022
Duston Harper, VP Business Development at Snap Nurse
Duston and Bonnie talk about the impact of the past two years on nursing and how a more...
May 31, 2022
Purpose-Built Applications for Optimal MedTech Performance
Join Amy Shepherd and Julie Dye for an insightful conversation about how cloud-based technology is helping the MedTech...
May 26, 2022
Sword and Virtual PT
Dr. Vijay Yanamadala is the new CMO of Sword. Nick and Sudipto discuss Sword’s approach to chronic pain...
May 25, 2022
TP277 – An #HMPS22 Round-up
Chris Boyer and Reed Smith reflect back on the most recent Healthcare Marketing and Physician Strategy Summit, and share insights that were discussed including improving ways teams work together, approaches to digital transformation and content, as well as how to better engage our employees through communication and content. Kirsten Lecky from WriterGirl joins to share her experience working with health systems on building effective and authentic internal communications strategies.
May 18, 2022
TP276 – Live from the 2022 Healthcare Marketing and Physician’s Strategy Summit
Recorded live in Salt Lake City, UT for the 27th Annual Healthcare Marketing and Physician’s Strategy summit, host Chris Boyer is joined by Vanessa Hill, of Beth Israel Lahey Health, Stephen Moegling from Hailey Sault, J.K. Lloyd of Eruptr and Ahava Leibtag of Aha Media.