Jun 17, 2020
TP176 – Digital Content is Now More Important Than Ever
Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts.
Jun 12, 2020
The TPS5 – Week of June 8-12, 2020
Welcome to the TPS5 for the week of June 8-12, 2020. This week: digital health gaps highlighted by telemedicine, hospitals given government bailouts furloughed their employees, researching health disparities related to COVID19 and Twitter cracking down on sharing articles you don’t read.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.
Jun 9, 2020
Dr. Jay Parkinson | A conversation with one of healthcare’s most innovative thinkers
This episode of The Exam Room is a conversation with Dr. Jay Parkinson, founder of Sherpaa which was...
Jun 9, 2020
Caring for Caregivers and the virtuous cycle of appreciation – a conversation with Alex Coren, founder of Wambi
Today’s Guest: Alex Coren | Co-Founder and Chief Innovation Officer of Wambi Greg and Alex talk about the...
Jun 9, 2020
How Prisma Health’s Transparency Program Increased Provider Appointments by 50%
Learn how Prisma Health implemented a transparency program that boosted web traffic and increased appointment requests by 50%! Theresa Varughese, Patient Experience Officer at Prisma Health and David Clinkscales, Patient...
Jun 9, 2020
COVID-19, Telemedicine Online Listings and Your Online Presence
In this episode, Kate Slonaker, VP of Growth Initiative at Binary Fountain and Niklas Kubasek, SVP of Partnerships at CareDash discuss COVID-19’s impact on healthcare marketers’ priorities. They take an in-depth look at telemedicine online listings and how...
Jun 5, 2020
The TPS5 – Week of June 1-5, 2020
Welcome to the TPS5 for the week of June 1-5, 2020. This week: the market opportunity for telemedicine, shifting priorities in healthcare marketing, Google’s new Discovery Ads and learn about Google Currents!
Jun 3, 2020
TP174 – The Evolving Role of Leadership in Healthcare
Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. Hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. Guest Rodney Reider shares his experience in working with health systems to build effective leadership teams.
Jun 2, 2020
Public Health – a Conversation with Brian Castrucci, DrPH, MA, President and Chief Executive Officer of the deBeaumont Foundation
The New Normal - Episode 10: Our national health pandemic has only highlighted the gaps we have in addressing public health challenges in our society. Brian Castrucci, president and chief executive officer of the de Beaumont Foundation, discusses how public health should change in a post-COVID19 world.
May 29, 2020
The TPS5 – Week of May 25-29, 2020
Welcome to the TPS5 for the week of May 25-29 2020. This week: the long-term impacts on healthcare due to the pandemic, GMB expanding local profiles, telemedicine or telehype(?) and the real threat to Facebook and Twitter
May 28, 2020
Financial Stability of the Healthcare Industry – a Conversation with Michael Krivich, Corporate Healthcare Business & Marketing Strategist
The New Normal - Episode 9: The healthcare industry has been under financial crisis prior to the pandemic. Now, due to the coronavirus crisis, the fiscal solvency of the industry is seriously in question. Michael Krivich, corporate healthcare business & marketing strategist, discusses how the fiscal side of healthcare delivery might change in a post-COVID19 world.