Jan 12, 2023
The Tik Tok GI Doc
Listen in as we chat with Dr. Austin Chiang, Chief Medical Officer, Medtronic Gastrointestinal. Dr. Chiang has over half...
Jan 11, 2023
TP313 – Building a Business Case for Healthcare Marketing
Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO.
Jan 4, 2023
TP312 – Everything is the Experience
In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.
Dec 28, 2022
TP311 – Touch Point Podcast Annual Year in Review – 2022
In the annual “Year in Review” show, hosts Reed Smith and Chris Boyer reflect back on the past year of the Touch Point podcast, sharing some of their most popular topics, favorite shows, including a special shout-out to our Guest of the Year - Stephanie Petrazzi of Nuvance Health. They also share their perspective on “virtue signaling” in our industry and close out the show with their predictions for the upcoming year.
Dec 21, 2022
TP310 – Best of the Touch Point Media Network 2022
Reed Smith and Chris Boyer highlight clips from some of the shows on the Touch Point Media Network, including conversations about Apple and Amazon’s healthcare moves, diversity in clinical trial recruitment, the differences in hospital vs. academic marketing, innovation in nursing and child-care.
Dec 14, 2022
Neuroactivity, Brain-Computer Interfaces, and the Animal Kingdom: Carnegie Mellon Scholars’ Take
Join us for a special conversation with Carnegie Mellon scholars, Byron Yu, Ph.D and Steve Chase, Ph.D. Learn...
Dec 14, 2022
TP309 – ICYMI: The Problem with the Pixel
Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison from Multicare joins to share his perspective on the challenge of the Facebook Pixel for health systems.
Dec 8, 2022
Kris Baird, President, Baird Group
Kris Baird and Bonnie discuss the importance of organizational culture in healthcare. Culture is often underemphasized and it...
Dec 7, 2022
TP308 – ICYMI: A Focus on Patient Experience, Marketing and Data
In this encore episode, Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing and how patient experience can help healthcare leaders transform their strategies. They are joined by Chris Hemphill who shares their perspective on implementing responsible AI and data strategies.
Nov 30, 2022
T307 – ICYMI: The Winds of Change
In this encore episode, Chris Boyer and Reed Smith discuss the outlook for healthcare - both at a macro and micro level - and ask if we are finally seeing the long-promised transformation of our industry. They are joined by Carrie Liken, Head of Healthcare Industry at Yext, who shares her predictions on how health systems and providers will change to meet the needs of consumers today.
Nov 23, 2022
TP306 – Stop Telling Everyone It’s Christmas
Chris Boyer and Reed Smith discuss the various health observances that health systems use as part of their content calendars and ponder if they are useful or not. They also discuss whether Seasonal Marketing can align to the strategic plan as well as tap into consumer emotional states, and if that has an impact on various hospital strategies.
Nov 16, 2022
TP305 – You’re Only as Good as Your Reputation
Reed Smith and Chris Boyer discuss the relationship between reputation and brand, and share ways in which corporate reputation can be adopted by organizations that sometimes struggle with change. Dean Browell shares how he works with health systems to use social listening to provide critical insight into their employees.