Sep 9, 2020
TP188 – The Elements of Innovation
Chris Boyer and Reed Smith discuss the elements organizations need to launch innovation projects, and are joined by Shelli Pavone, CEO and Co-founder of Inlightened, who shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
Sep 4, 2020
The TPS5 – Week of Sep 4, 2020
Welcome to the TPS5 for the week of Sep 4th. This week: the failure of contact tracing in the US, Google release COVID-19 search terms, the next-normal health care consumer, is your website ready for telehealth traffic, and why the customer journey doesn’t exist.
Sep 2, 2020
TP187 – Omnichannel Marketing and the Engaged Consumer
In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.
Aug 28, 2020
The TPS5 – Week of Aug 28, 2020
Welcome to the TPS5 for the week of Aug 28th, 2020. This week: how long-haulers are redefining COVID19, larger systems do not equate to better quality outcomes, the silver lining of home health and why COVID schema matters.
Aug 28, 2020
Building the #1 Hospital Blog
Cleveland Clinic sets the pace for content marketing in healthcare, and Amanda Todorovich offers her view from the...
Aug 27, 2020
Alexis McGill Johnson | President and CEO of Planned Parenthood Federation of America
Alexis McGill Johnson | LinkedIn https://www.linkedin.com/in/alexis-mcgill-johnson-9328b459/ Planned Parenthood Website https://www.plannedparenthood.org/
Aug 26, 2020
TP186 – The AI Hype Cycle in Healthcare
Artificial Intelligence in healthcare often is seen as either a future-state innovation of a technology with an over-stated impact. In this episode, hosts Chris Boyer and Reed Smith attempt to break down the “hype." They are joined by Michael Wollmering, consultant at Inspire 11, who shares how he’s helped organizations build an AI Center of Excellence and the readiness of the healthcare industry to embrace this important technology.
Aug 21, 2020
The TPS5 – Week of Aug 21, 2020
Welcome to the TPS5 for the week of Aug 21, 2020. This week: the elective surgery backlog, drive-through doctors, don’t cut your marketing budget and the mental health impact of COVID19 on America.
Aug 19, 2020
TP185 – Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
Aug 14, 2020
The TPS5 – Week of Aug 10 – Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase payments, the 2-second consumer and the Jarrard Digital Maturity Study.
Aug 12, 2020
Introducing Healthcare Insight for Marketers
With insights from True North strategists and interviews with top hospital marketers as your guide, you’ll discover proven...
Aug 12, 2020
TP184 – The Telehealth Tech Stack
Hosts Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the underlying technology that can make virtual care solutions impactful. They are joined by Jonathan Pearce, CEO of Zipnosis, who shares his experience running a telehealth company and where the industry is headed.