Jul 20, 2022
TP288 – The Patchwork Quilt of Healthcare Data
Reed Smith and Chris Boyer discuss the need for digital marketers to adopt a data first strategy, including prioritizing data security and understanding the various different data security laws being implemented across the United States. They are joined by Jeremy Rogers of IU Health who shares his organizations journey to leveraging data to improve patient experiences.
Jul 13, 2022
TP287 – The Digital Front Door is an Experience Strategy, Not a Technology One
Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that it perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy.
Jul 7, 2022
Deepesh Chandra and the state of Digital Health today
Deepesh Chandra is Chief Analytics Officer at Bon Secours Mercy Health, and a driving force behind their new...
Jul 6, 2022
TP286 – ICYMI: Digital Transformation is Not a Line-item on Your Budget
Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation.
Jun 30, 2022
Reimagining Robotics Surgery, a Chat with Adam Sachs
Amy and Julie sit down with Adam Sachs, CEO of Vicarious Surgical to find out how the company...
Jun 29, 2022
TP285 – The Problem with the Pixel
Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison shares his perspective on the challenge of the Facebook Pixel for health systems.
Jun 23, 2022
Dr. Rhonda Collins, chief nursing officer, Vocera Communication, a Stryker company.
Dr. Collins and Bonnie discuss the use of technology to mitigate the impact of the nurse staffing issues....
Jun 22, 2022
TP284 – Marketing Is Like Communications (or Is It the Other Way Round?)
Chris Boyer and Reed Smith discuss the differences (or similarities) between marketing and communications. They are joined by David Shiffrin of Jarrard Inc., who shares insights from their latest National Healthcare Survey.
Jun 21, 2022
Esther Dyson: Are We Renting Out Our Health or Making a Long-term Investment?
When we started this podcast Amy and I had no idea where the journey would take us. Nor...
Jun 15, 2022
TP283 – Who Really is our Audience?
Chris Boyer and Reed Smith discuss different audience segmentations. Justin Wartell from Monigle joins to share the latest findings from their 5th Annual Humanizing Brand Experience study.
Jun 15, 2022
Dr. Cheryl McKay, Nursing Executive, TigerConnect
Dr. Cheryl McKay and Bonnie discuss how to impact clinical workflows by removing as many non-value added activities...
Jun 8, 2022
TP282 – The CMO Plus and the Disruption of Healthcare Retailization
Reed Smith and Chris Boyer discuss how marketers need to embrace a “disruption mindset”, and the metamorphosis of the modern CMO. Laura Kreofsky joins to share her insights on how Healthcare Retailization is forcing us to embrace transformation.