May 27, 2020
TP173 – The Ongoing Importance of Online Reviews
A recent survey published in JAMA indicated that online patient ratings can add actionable content to CMS surveys...
May 26, 2020
Consumerism and Marketing Technology – a Conversation with Carrie Liken, Head of Healthcare Industry at Yext
The New Normal - Episode 8: With the rise of healthcare consumerism, healthcare marketing technology must change and adapt to a post-COVID19 world. Carrie Liken, head of healthcare at Yext, discusses the changing consumer mindset and the new martech stack.
May 23, 2020
J|INSIGHTS – Disaster movies and character tests
A few weeks ago, Nancy Gibbs wrote a column in the Washington Post titled, Forget swabs. We all...
May 22, 2020
The TPS5 – Week of May 18-22, 2020
Welcome to the TPS5 for the week of May 18-22 2020. This week: ⅔ of hospital execs predict a slide in revenue, CMS star ratings may be enhanced by patient reviews, google new features will impact search marketing and every company must now become a digital health company.
May 21, 2020
Restarting responsibly: A conversation with Sandra DiVarco, McDermott Will & Emery
Healthcare providers of all types are under pressure – financial and, in some cases, social and political –...
May 21, 2020
The Patient Mindset – a Conversation with Tom Hileman, President of The Hileman Group
The New Normal - Episode 7: As our society advances through the coronavirus health crisis, our individual impact on public health is all the more emphasized. Tom Hileman, president of the Hileman Group, discusses the changes to the patient mindset in a post-COVID19 world.
May 20, 2020
TP172 – How To Network in a Pandemic
Much like patients are being driven to interact with health systems digitally, healthcare professionals whom traditionally networked and...
May 19, 2020
Healthcare Vendors – a Conversation with Brian Gresh, President of Loyal
The New Normal - Episode 6: The coronavirus is rapidly changing the way hospitals must interacts with patients as well as their vendor partners. Brian Gresh, president of Loyal, discusses how the challenges a healthcare vendor faces in a post-COVID19 world.
May 18, 2020
“The change has been staggering”: Digital transformation during COVID-19
You could argue that AVIA exists for a moment like this. COVID-19 brought about a sea change in...
May 17, 2020
COVID-19 and Tracking the Public Health
Collective Medical has been a player in tracking patients safely to improve care for years, but their emergence...
May 15, 2020
The TPS5 – Week of May 11-15, 2020
Welcome to the TPS5 for the week of May 11-15, 2020. This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthcare workforce, how to shift marketing and how to position tele-health correctly.
May 14, 2020
The New Role of the Provider – a Conversation with Dr. Bryan Vartabedian, Pediatrician, Author and Industry Thought-leader
The New Normal - Episode 5: The coronavirus pandemic has dramatically impacted the role of the provider and how they deliver care. Dr. Bryan Vartabedian, pediatrician and advocate for the role of the Public Physician discusses how the role of the physician could change in a post-COVID19 world.