Aug 24, 2022
TP293 – Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences
Chris Boyer and Reed Smith discuss the latest Pew Research study that shows a remarkable shift in how teens are using social media and technology, and discuss how this is a bellwether for how hospitals and health systems need to shift their approaches to reach future generations seeking healthcare.
Aug 17, 2022
TP292 – Is Digital Really the Future of Healthcare?
Chris Boyer and Reed Smith discuss the how digital health and digital marketing solutions can help address the “triple aim” - improving patient experience, improving population health and reducing healthcare’s costs. They also share the five main traps healthcare organizations should avoid, to prevent them from falling into “digital myopia.”
Aug 10, 2022
TP291 – The Rise of the Algorithms (and the Death of Social Media)
Reed Smith and Chris Boyer discuss how the rise of the recommendation engines in social media is potentially hastening the end of social media as we know it. From discussing the impacts of influencers on the innovation of social media platforms, to the overwhelming need to engage in social media advertising to stay relevant in the sea of social media content, the way hospitals and health systems will be forever changed.
Aug 3, 2022
TP290 – The Time They Are (and Keep On) A-Changin’
Chris Boyer and Reed Smith discuss how a number of pressures that are impacting the industry today, including very narrow margins, elevated labor costs and shifts in patient patterns are impacting health systems and how marketing and IT are shifting their approach to face these changes. Alan Shoebridge from Providence joins us to share his perspective on these current trends, and explains how his organization is embracing change management as a way to help navigate this “port-pandemic” landscape.
Jul 28, 2022
Apple & Amazon’s Healthcare Moves
Two of the biggest companies on the planet have made some moves in healthcare this week – Apple...
Jul 27, 2022
TP289 – An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon
Four years ago, hosts Chris Boyer and Reed Smith discussed the impacts that the “disruptive healthcare trifecta” - Google, Facebook and Amazon - were predicted to have on the industry. In this episode, they reflect back on how these organizations have evolved and changed their strategies. They cover Google Health’s recent announcement of expanding the AI capabilities to organize patient data, Facebook’s shift to an ad-centric model (and the challenges of misinformation), and Amazon’s recent acquisition of One Medical as a cornerstone in their strategy from more than five years ago.
Jul 20, 2022
TP288 – The Patchwork Quilt of Healthcare Data
Reed Smith and Chris Boyer discuss the need for digital marketers to adopt a data first strategy, including prioritizing data security and understanding the various different data security laws being implemented across the United States. They are joined by Jeremy Rogers of IU Health who shares his organizations journey to leveraging data to improve patient experiences.
Jul 13, 2022
TP287 – The Digital Front Door is an Experience Strategy, Not a Technology One
Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” (again) and really attempt to define it and outline the various technologies and approaches that comprise typical health system front door initiatives. Ben Dillon shares his expertise in the “Ask the Expert” segment of the show. Overall, they conclude that perhaps the challenge with trying to define the “Digital Front Door” is that it perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy.
Jul 7, 2022
Deepesh Chandra and the state of Digital Health today
Deepesh Chandra is Chief Analytics Officer at Bon Secours Mercy Health, and a driving force behind their new...
Jul 6, 2022
TP286 – ICYMI: Digital Transformation is Not a Line-item on Your Budget
Reed Smith and Chris Boyer share insight on the seven skills that digital leaders need to have, the importance of embracing a shared governance model and how some digital transformation efforts are potentially impacting provider burnout. They are joined by Tom Kiesau who shares his perspective on how it’s time to move beyond digital investment to actual transformation.
Jun 30, 2022
Reimagining Robotics Surgery, a Chat with Adam Sachs
Amy and Julie sit down with Adam Sachs, CEO of Vicarious Surgical to find out how the company...
Jun 29, 2022
TP285 – The Problem with the Pixel
Chris Boyer and Reed Smith discuss the importance of pixel tracking for digital marketers, how many websites encourage the use of tracking pixels and the legal and privacy concerns that arise from the widespread usage. Jeremy Harrison shares his perspective on the challenge of the Facebook Pixel for health systems.