Mar 25, 2021
Claudia Perez, Transformation Leader & Healthcare Innovation Catalyst
Claudia Perez and Bonnie discuss how to get started in innovating healthcare. Important Links: Claudia’s LinkedIn
Mar 24, 2021
TP216 – Rebounding in a Sustainable and Equitable Way
In this episode, hosts Chris Boyer and Reed Smith share how the healthcare lessons we learned from the pandemic are transforming our industry in new ways and health equity should remain top of mind. Sam Lippolis, telehealth consultant and expert, joins to discuss the recent advancements of virtual health and shares the “worst law about telemedicine.”
Mar 24, 2021
An Interview with Mauricio Sirvent, EVP of Care Delivery – Neurology & Psychiatry at SOC Telemed
Greg Matthews, Founder of Healthquant, recently sat with Mauricio Sirvent, Executive Vice President, Care Delivery – Neurology &...
Mar 17, 2021
TP215 – Getting Your Hands Out of the Cookie Jar
In this episode, hosts Chris Boyer and Reed Smith discuss marketing in a cookie-less world, share ways that digital marketers can shift their digital marketing in response and then are joined by Ahava Leibtag of Aha Media who shares how her organization went one step further and eliminated gated content as part of their digital marketing strategy.
Mar 12, 2021
The TPS5 – Week of Mar 12, 2021
Welcome to the TPS5 for the week of Mar 12, 2021. This week: the future of health passports, the indispensable strategy in vaccine communications, healthcare marketing conferences, and making CTA’s more accessible.
Mar 12, 2021
Michael McCauley on Healthcare Marketing Trends and Building Trust
As part of the panel that helped develop the 2020 By the Numbers Special Report from the Society...
Mar 11, 2021
Leading the Charge for Virtual, Real-Time Pain Management: Introducing Abbott NeuroSphere Virtual Clinic
Join us for this special interview with Keith Boettiger, President of Abbott Neuromodulation. Mr. Boettiger walks us through his career,...
Mar 10, 2021
TP214 – Adding Voice of Customer to Your Marketing Efforts
Reed Smith and Chris Boyer discuss the way organizations can build a “Voice of Customer” (VoC) strategy - from beginning with Word-of-Mouth marketing, to expanding to true “VoC” efforts. They are joined by Michael Hoffman, CEO of Gather Voices, who shares how he believes that video is an important way to get customer feedback to help improve trust and amplify authenticity.
Mar 5, 2021
The TPS5 – Week of Mar 4, 2021
Welcome to the TPS5 for the week of Mar 4, 2021. This week: Google stops tracking people across web sites, the Amazon Care/Intermountain/Ascension alliance, machine learning affects COVID-19 beliefs and healthtech’s digital dilemma .
Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
Mar 3, 2021
Healthcare Marketers Outlook on 2021
We recently sat down with Adam Turinas, founder & CEO, of Healthlaunchpad and Lauren Goodman, director of market...
Feb 26, 2021
The TPS5 – Week of Feb 26, 2021
Welcome to the TPS5 for the week of Feb 26, 2021. This week: Covid vaccine websites violate disability laws, normalizing telemedicine, from frameworks to flywheels and how CVS Health is addressing black health disparities.