Trust has become one of healthcare’s most important strategic challenges, and the role of the marketing leader is changing to meet it. In Episode 3 of the Live from HMPS26 podcast series, Don Stanziano, Chief Marketing Officer at Banner Health, joins Chris Boyer to talk about what that shift means for healthcare organizations and for the marketing, communications, and strategy leaders inside them.
The conversation covers:
- Why trust has become one of healthcare’s most important strategic challenges
- How marketers can re-engage patients and strengthen long-term relationships
- Why healthcare must move beyond acquisition and focus on activation and retention
- How expectations are changing for marketing, communications, digital, and strategy leaders
Brought to you by Touch Point Media, HealthSight Media, and the Forum for Healthcare Strategists.
