TP319 – Are We Ready to Un-Google?

TP319 - Are We Ready to Un-Google?

For digital marketers, it might be said that Google has a strong influence on the tools and strategies that influence how we do our work – however, will this last? In this episode, hosts Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google? 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder