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For digital marketers, it might be said that Google has a strong influence on the tools and strategies that influence how we do our work – however, will this last? In this episode, hosts Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google?
Mentions from the Show:
- Conversational Computing Changes Everything: Bing vs. Bard Is Just The Beginning
- Google still doesn’t understand what privacy means
- Google search, network, and YouTube revenue all fell in Q4 2022
- Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates
- HHS bulletin clarifies when pixel tracker use may violate HIPAA
- Chris Boyer on LinkedIn
- Chris Boyer on Twitter
- Reed Smith on LinkedIn
- Reed Smith on Twitter
