Mar 6, 2019

Email marketing is one of the oldest tactics in a digital marketer’s toolkit – but is it still...

Feb 27, 2019

It’s commonly understood that online reviews are an important component of hospitals’ and health systems’ online reputation management...

Feb 20, 2019

n this episode, hosts Reed Smith and Chris Boyer dive into the the latest study from Greystone/Klein Partners:”The...

Feb 13, 2019

Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative...

Feb 6, 2019

Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust...

Jan 30, 2019

User experience (UX) refers to a person’s emotions and attitudes when they interact with and experiences a product,...

Jan 23, 2019

Whether you are creating your content calendar or planning your content production, it’s important to determine if you...

Jan 16, 2019

With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in...