TP142 – Under the Influence: the Role of Influencer Marketing in Healthcare

TP142 – Under the Influence: the Role of Influencer Marketing in Healthcare
Marketing

 
 
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Influencer marketing, while not a new strategy, is constantly evolving and changing. But how often do hospitals and health systems utilize this strategy in their digital efforts? In this episode, hosts Chris Boyer and Reed Smith discuss latest trends and approaches to digital strategies and how it differs from patient testimonials and thought-leadership approaches. They are joined by influencer marketing consultant and strategist, Alex Lodner, who share best practices and tips for organizations looking to begin a formal influencer strategy. 

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Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host touchpoint.health

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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