Jul 22, 2020

In this episode of the Touch Point podcast, we discuss the rise of “next-best-action” marketing in healthcare, and how despite a tightening of marketing budgets and headcount, health systems are revamping their departments to focus on building trust and engagement.

Jul 15, 2020

Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, who shares his experience with health systems who are using digital CXMs to better address customer needs.

Jul 8, 2020

What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design. 

Jul 1, 2020

With the rise of consumerism and the introduction of a whole suite of technology, healthcare marketing organizations must evolve. In this TouchPoint podcast, Chris Boyer and Reed Smith discuss the way healthcare marketing departments are changing and Rachel Neeley from Healthgrades shares about how precision marketing is enabling organizations to focus their efforts on business results. 

Jun 24, 2020

Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...

Jun 17, 2020

Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts. 

Jun 10, 2020

In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times. 

Jun 3, 2020

Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. Hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. Guest Rodney Reider shares his experience in working with health systems to build effective leadership teams.