Oct 7, 2026

Health system marketing beyond promotion: Chris Boyer and Reed Smith on Medicaid coverage changes, community benefit and Chris Bevolo's ServingOverSelling.

Sep 30, 2026

AI in healthcare communications is taking the work that built judgment. Chris Boyer and Reed Smith ask how new and veteran marketers keep learning.

Sep 23, 2026

Gartner now predicts AI service cuts get rehired. Chris Boyer, Reed Smith and Amy Brown of Authenticx on AI voice agents in the healthcare access center.

Sep 16, 2026

AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.

Sep 9, 2026

Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.

Sep 2, 2026

By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.

Aug 26, 2026

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Aug 19, 2026

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.