touch point

TP508: Marketing Beyond the Megaphone

Oct 7, 2026

TP508: Schooled by AI: Faster Work, Thinner Judgment?

Sep 30, 2026

TP506 – Who Hears the Patient Now

Sep 23, 2026

Sep 16, 2026

TP505 – Who Is Consenting For This?

AI browsers click reject all on your cookie banner. Chris Boyer and Reed Smith on healthcare consent, agent traffic and who writes the rules. Featuring Jessica Holton from OursPrivacy.

Sep 9, 2026

TP504 – The Disposition Code

Patient access and the disposition code. Chris Boyer and Reed Smith on why reminders fail, plus Jessica Walker on a list of patients marked unreachable.

Sep 2, 2026

TP503 – The Person Who Wasn’t Part of the Plan

By 2040, 14 million older adults face unmet care needs. Chris Boyer and Reed Smith on the caregiver persona healthcare wrote a decade too early, and the fix.

Aug 26, 2026

TP502 – Don’t Write Toward the Machine

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Aug 19, 2026

TP501 – The Channel Regulators Aren’t Watching

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.

Aug 12, 2026

TP500: Healthcare’s Long Walk to the Patient

Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.

Aug 5, 2026

TP499 – The Experience Ends When the Bill Begins

Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.

Jul 29, 2026

TP498 – Nobody’s Patient

Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.

Jul 22, 2026

TP497 – We’ve Seen This Before (and That’s the Problem)

Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.