Apr 1, 2026

Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.

Mar 25, 2026

User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.

Mar 18, 2026

Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.

Mar 11, 2026

Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.

Mar 4, 2026

Healthcare automation is eroding patient trust in ways dashboards don't capture. Chris Boyer and Reed Smith on the hidden cost of scaling the wrong things.

Feb 25, 2026

Health systems built digital front doors for humans. Agentic AI doesn't use doors — it uses machine-readable logic. Chris Boyer and Reed Smith on why good enough for people is no longer good enough for the machines now routing patients to care.

Feb 18, 2026

Hosts Chris Boyer and Reed Smith examine whether “AI productivity savings” in healthcare reflect true innovation or cost-cutting in disguise. Joined by Danny Fell and Dean Browell, they explore how to measure AI success across growth, efficiency, experience, and trust.

Feb 11, 2026

Chris Boyer and Reed Smith explore the rise of the “dark funnel” in healthcare marketing, where patient decisions are shaped by AI summaries, private communities, reputation signals, and access constraints long before analytics can capture them.