touch point

TP498 – Nobody’s Patient

Jul 29, 2026

TP497 – We’ve Seen This Before (and That’s the Problem)

Jul 22, 2026

TP496 – The Loop Was Never Built to be Closed

Jul 15, 2026

Jul 8, 2026

TP495 – Marketing Through the Messy Middle

Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

Jul 1, 2026

TP494 – ICYMI: When AI Becomes the First Stop for Care

ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.

Jun 24, 2026

TP493: Ghost Networks and the Reflex to Automate

Provider directories are wrong about half the time. Chris Boyer and Reed Smith on ghost networks, and why a plain workflow beat AI at fixing them.

Jun 17, 2026

TP492: The Inconvenience Threshold

Patient friction is data. Chris Boyer and Reed Smith read inconvenience as a signal of what patients value and what healthcare leaders actually commit to.

Jun 10, 2026

TP491: The Five Signals: How Healthcare Keeps Missing What’s Already Visible

Pew named the online health seeker in 2000. Healthcare answered with disclaimers. Chris Boyer and Reed Smith walk five dated moments the industry saw and waited on, then build a six-marker test for spotting the next one. Three of four signals running right now score 5 or 6 of 6. touchpoint.health

Jun 3, 2026

TP490: Built for Visits, Not Relationships

Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.

May 27, 2026

TP489: The Advocate – Marketing as the Voice in the Room

Chris Boyer and Reed Smith on why owning a VoC program isn't the same as having a voice, and the advocate role marketing should claim before no one does.

May 20, 2026

TP488: What If Marketing Owned Patient Activation?

Marketing has the strongest unclaimed toolkit for patient activation, the growth category CMOs name first. 47% of health systems have no owner for it. Chris Boyer and Reed Smith on what marketing has to give up to claim the category.

May 13, 2026

TP487: ICYMI – “When Does ‘Patient Access’ Actually Begin?”

ICYMI. Three years ago Reed and Chris asked when patient access actually begins. The digital answer held. What changed is who owns the digital layer. They revisit TP342 solo with new context from Reed Smith's "AI and Access in Healthcare" series.