touch point

TP505 – Who Is Consenting For This?

Sep 16, 2026

TP504 – The Disposition Code

Sep 9, 2026

TP503 – The Person Who Wasn’t Part of the Plan

Sep 2, 2026

Aug 26, 2026

TP502 – Don’t Write Toward the Machine

Pew says 1 in 10 web pages is AI-written. Chris Boyer and Reed Smith on the AI tells, where AI belongs in content production and where it costs you more.

Aug 19, 2026

TP501 – The Channel Regulators Aren’t Watching

Chris Boyer and Reed Smith on pharma's shift into out of home advertising, ZIP+4 disease targeting, and what health systems should ask before following.

Aug 12, 2026

TP500: Healthcare’s Long Walk to the Patient

Chris Boyer and Reed Smith mark 500 episodes by grading nine years of their own calls on healthcare marketing.

Aug 5, 2026

TP499 – The Experience Ends When the Bill Begins

Chris Boyer and Reed Smith, with XSOLIS's Cassandra Skinner, on the patient financial experience and why marketing has never owned the bill.

Jul 29, 2026

TP498 – Nobody’s Patient

Patients judge care quality by your website. Chris Boyer and Reed Smith, with Sondra Brown and Chris Pace, on where the ones who give up go.

Jul 22, 2026

TP497 – We’ve Seen This Before (and That’s the Problem)

Chris Boyer and Reed Smith, with HCIC's Kathy Divis and Mike Schneider, on when "we've seen this before" is wisdom about AI and when it's a trap.

Jul 15, 2026

TP496 – The Loop Was Never Built to be Closed

Chris Boyer and Reed Smith on the patient feedback gap: why health systems collect the patient voice, score it for CMS, and never close the loop with patients.

Jul 8, 2026

TP495 – Marketing Through the Messy Middle

Healthcare M&A is active again. Chris Boyer and Reed Smith, with guest Christine Albert, on where a merger's value gets built and how AI fits integration.

Jul 1, 2026

TP494 – ICYMI: When AI Becomes the First Stop for Care

ICYMI: Chris Boyer and Reed Smith on why AI became the first stop for care, and what it means now that patients and clinicians lean on one vendor.