Feb 19, 2020

While data is probably one of the least interesting aspects of digital transformation, it is one of the...

Feb 12, 2020

Understanding our customers is an important part of health system strategies. In the development of these plans, the...

Feb 5, 2020

As health systems embrace customer-first strategies and consumerism, one aspect of many of these strategies is notable absent:...

Jan 29, 2020

Digital professionals in health systems are aware of the importance of accessibility and usability, but often the two...

Jan 22, 2020

For health systems, digital signage can be an important tactic to improve patient, visitor and/or staff’s experiences. However,...

Jan 15, 2020

The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer...

Jan 8, 2020

When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users...

Jan 1, 2020

In the annual Listener Choice Awards show, hosts Reed Smith and Chris Boyer reflect back on 2019, sharing...