Jan 15, 2020

The term “agile marketing” is gaining momentum in health system marketing suites. In this episode, hosts Chris Boyer...

Jan 8, 2020

When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users...

Jan 1, 2020

In the annual Listener Choice Awards show, hosts Reed Smith and Chris Boyer reflect back on 2019, sharing...

Dec 25, 2019

As the role of digital in health systems is evolving, we are becoming less focused on digital tactics...

Dec 18, 2019

In the 150th episode of the show, hosts Reed Smith and Chris Boyer offer a “holiday sampler platter”...

Dec 11, 2019

The use of empathy to understand your customers and users is not foreign to healthcare professionals, but (as...

Dec 4, 2019

Today’s health system marketing department often work with a number of vendors and partners to support digital efforts....

Nov 27, 2019

As health system social media strategies evolve and change due to internal and external factors, the need to...