TP187 – Omnichannel Marketing and the Engaged Consumer

  • Sep 2, 2020

TP187 – Omnichannel Marketing and the Engaged Consumer

 
 
00:00 /
 
1X
 

In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.  

 Mentions from the Show:

This episode is made possible by our sponsors. Thank you!

Find Us Online

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Sponsors