Feb 13, 2019

Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative...

Feb 6, 2019

Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust...

Jan 30, 2019

User experience (UX) refers to a person’s emotions and attitudes when they interact with and experiences a product,...

Jan 23, 2019

Whether you are creating your content calendar or planning your content production, it’s important to determine if you...

Jan 16, 2019

With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in...

Jan 9, 2019

For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....

Jan 2, 2019

In this annual “Best-of” 2018 show, hosts Reed Smith and Chris Boyer reflect back on 2018, sharing some...

Dec 25, 2018

In the final episode of 2018, hosts Reed Smith and Chris Boyer offer a “sampler platter” of all...