TP136 – The Evolving Marketing Department

TP136 – The Evolving Marketing Department

00:00 /

With the rise of consumerism and the introduction of a whole suite of technology to support marketing efforts, it’s natural that healthcare marketing organizations must evolve. In this episode, hosts Chris Boyer and Reed Smith discuss the way hospitals and health systems are changing their marketing departments and how important the role of the digital technologist plays in new digital teams. Rachel Neeley from Evariant joins us to talk about how precision marketing is also enabling organizations to focus their efforts on business results. 

Mentions from the Show:


This episode is made possible by our sponsors. Thank you!

Find Us Online

Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder