Jan 23, 2019

Whether you are creating your content calendar or planning your content production, it’s important to determine if you...

Jan 16, 2019

With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in...

Jan 9, 2019

For hospital and healthcare marketers, the challenge of determining the right balance of online advertising spend is challenging....

Jan 2, 2019

In this annual “Best-of” 2018 show, hosts Reed Smith and Chris Boyer reflect back on 2018, sharing some...

Dec 25, 2018

In the final episode of 2018, hosts Reed Smith and Chris Boyer offer a “sampler platter” of all...

Dec 19, 2018

Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help...

Dec 12, 2018

Hospital and health system marketers realize that social media is an important part of their digital efforts, but...

Dec 5, 2018

Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so...