Apr 29, 2026

Health systems are scaling AI for a digitally fluent patient. The Pew data says a meaningful share of the population isn't there. Chris Boyer and Reed Smith on what happens when digital strategy and health equity stop being parallel tracks.

Apr 22, 2026

91% of healthcare marketers say data drives their decisions. 1% can connect the majority of spend to outcomes. Chris Boyer and Reed Smith on the structural reasons the gap is harder to close than the tools suggest, plus Ray Mina, new CEO of FreshPaint, on the 2026 State of Healthcare Marketing report.

Apr 15, 2026

Only 7 U.S. metro areas have genuinely competitive hospital markets. Chris Boyer and Reed Smith on what that means for a decade of digital investment built on the consumerism premise, and what the better frame looks like going forward.

Apr 8, 2026

Healthcare AI pilots keep succeeding. Scaling them doesn't. Chris Boyer and Reed Smith on why perpetual piloting is an organizational behavior pattern, not a technology strategy.

Apr 1, 2026

Healthcare brand strategy has a blind spot: the data layer AI uses to represent you. Chris Boyer, Reed Smith and Martha Van Berkel on why data accuracy is a brand decision.

Mar 25, 2026

User-centered design assumes one user. Chris Boyer, Reed Smith, and Steve Koch of Cast and Hue on why the people executing your healthcare initiatives were never in the brief, and what it costs every time they aren't.

Mar 18, 2026

Agile methodology in healthcare often lands in one department while the organization doesn't change. Boyer and Smith on why isolation makes it worse, not better.

Mar 11, 2026

Patient experience strategy in healthcare often outpaces operational reality. Chris Boyer and Reed Smith on the gap between the journey you promise and the one you deliver.