Apr 23, 2025

Chris Boyer and Reed Smith explore the growing gap between patient expectations and healthcare delivery. Guest Ryan Donohue shares research from NRC Health on what drives disengagement—and how health systems can rebuild trust and loyalty.

Apr 16, 2025

Chris Boyer and Reed Smith explore how AI-driven vibe marketing is changing healthcare branding by prioritizing emotion and authenticity. Guest Matt Cyr shares how health systems can use AI to scale content and free up teams for meaningful storytelling and strategy.

Apr 9, 2025

Chris Boyer and Reed Smith explore how digital tools are transforming peer-to-peer patient mentoring, improving engagement and outcomes. Guest Paul Hoffman shares how health systems can leverage digital peer support for care, marketing, and fundraising impact.

Apr 2, 2025

Chris Boyer and Reed Smith explore why health systems may be wasting digital ad budgets—and how smarter strategy, KPIs, and agency transparency can improve performance. Guest Jane Crosby shares tactics for maximizing ROI through integrated planning and data-driven insights.

Mar 26, 2025

Chris Boyer and Reed Smith explore how AI is safely accelerating healthcare content creation—and why prompt engineering is becoming a core strategic skill. Guest Diane Hammons shares insights on using custom LLMs to balance speed, compliance, and brand voice.

Mar 19, 2025

Chris Boyer and Reed Smith explore how healthcare’s fear of failure slows innovation—and how AI, predictive modeling, and agile pilots can help organizations fail smartly. Guest Alan Shoebridge shares insights on disruption and why health systems must adapt.

Mar 12, 2025

Chris Boyer and Reed Smith explore how personalization is transforming patient engagement—balancing helpfulness vs. privacy concerns. Guest Teri Sun shares insights on using AI to create meaningful, human-centered experiences in healthcare.

Mar 5, 2025

Chris Boyer and Reed Smith discuss how adaptive leadership helps healthcare leaders navigate financial pressures, regulatory shifts, and evolving patient expectations. Guest Amy Comeau shares insights on resilience and change from her frontline experience.