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While digital tools and technologies has become an essential part of our lives in society, do different generations use and value them equally? In this episode, hosts Chris Boyer and Reed Smith attempt to define the generational gap between Baby Boomers, GenX and Millennials and discuss the digital methods in which they access care. They are joined by Rob Rosenberg, president of SpringBoard Creative, who shares how medical associations are embracing digital to attract the new online consumer – regardless of age.
Mentions from the Show:
- How to Engage Different Generations with Their Healthcare Benefits
- Ways millennials are utilizing healthcare
- Attracting, Hiring and Retaining Millennial Health Care Workers
- Look to Generation X to see the future of health care
- Rob Rosenberg on LinkedIn
- Rob Rosenberg on Twitter
- Springboard Brand & Creative Strategy
- SHSMD Connections 2019
- 2019 Mayo Clinic Social Media Network Annual Conference
- 2019 Healthcare Internet Conference
