Jul 2, 2025
Jun 25, 2025
Jun 18, 2025
Feb 10, 2021
Hosts Reed Smith and Chris Boyer talk about the biggest question technologists face when considering digital solutions for their health systems - build vs. buy? They also discuss how health technology and consumer electronics are intersecting, and are joined by Bob Odell, President & COO at Cardiac Insight, Inc. who shares his perspective.
Feb 3, 2021
Reed Smith and Chris Boyer dive into the alphabet soup of TLA’s used in digital marketing, and explore how the role of the marketing technologist has evolved to embrace new skills. They are joined by Tom Hileman who helps to explain the differences between CRMs, DMPs, CDPs and the new marketing technology stack.
Jan 27, 2021
Chris Boyer and Reed Smith revisit the concept of the digital front door and discuss how the impact of the epidemic has permanently impacted the way health systems leverage digital for the new consumer. They are joined by Jordan Pisarcik of DocASAP who shares how he works with health systems to shift their thinking about the digital front door strategies.
Jan 20, 2021
In this episode, hosts Reed Smith and Chris Boyer discuss trends of the new health consumer, how brand loyalty is decreasing and then explore how organizations can use thought leadership to build trust among your stakeholder audiences. They are joined by David Shifrin, of Jarrard Inc., who shares his perspective and tips on building an effective thought leadership content program.
Jan 13, 2021
In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.
Jan 6, 2021
In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.
Dec 30, 2020
In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.
Dec 23, 2020
In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.
Dec 16, 2020
In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting.