Dec 23, 2020

In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.

Dec 16, 2020

In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting. 

Dec 9, 2020

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by expert Steven Haimowitz, CEO of HealthCourse and RealCME.

Dec 2, 2020

In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.

Nov 25, 2020

This Thanksgiving week special episode is designed to share a double helping of great content for the long...

Nov 18, 2020

As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.

Nov 11, 2020

Hosts Chris Boyer and Reed Smith discuss the imperatives for physician outreach during the pandemic, and how shifts in digital marketing can be leveraged to engage with doctors. They are joined by Scott Alexander of Jairus Micromarketing in which he shares how digital advertising can be used to amplify the role of the physician liaison. 

Nov 4, 2020

hosts Chris Boyer and Reed Smith discuss how the pandemic has not only pushed companies over the technology tipping point, but how the new digital healthcare consumer is shifting the way health systems should respond with their digital strategies. Jacob Jeppson of KLAS Research shares the latest research his organization has conducted to identify their top technology concerns and opportunities.