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Finding a doctor is what hospitals and health systems label a “super-task” – yet, the nuances of how to optimize this customer journey can become complex. In this episode, hosts Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches.
Mentions from the Show:
- The New Patient Journey: From Searches to Answers
- 7 Local Search Tips for Health Providers to Take Care of Patients
- Physician Marketing: How to Promote Providers to Today’s Connected Health Consumers
- How the internet changed how patients choose a doctor
- The doctor will see you … sometime
- Healthcare Schema Markup: Evolution of the Physician Rich Result
- SchemaApp.com
- Martha van Berkel on LinkedIn
- Martha van Berkel on Twitter
