User-Centric Taxonomy

User-Centric Taxonomy
Marketing

 
 
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When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users first to help them find information faster (and limit berrypicking). In this episode, hosts Reed Smith and Chris Boyer discuss the different types of website taxonomy and how digital trends such as voice-search and chatbots are impacting how to approach taxonomy. They are joined by Susan Iovenitti of The Berndt Group, in which she shares experience on how to put users first in content and taxonomy strategies. 

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Chris Boyer

Director, Digital Strategy & Analytics, M Health/Fairview Health. Principal, @chrisboyer LLC. Co-host touchpoint.health

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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