Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jan 8, 2020
When developing taxonomic approaches to assist with website and digital efforts, we should always strive to put users...
Dec 25, 2019
TP151 – Creativity and Open-Mind Thinking: a Path to Innovation
As the role of digital in health systems is evolving, we are becoming less focused on digital tactics...
Feb 28, 2018
TP56 – CX: Understanding Customer’s Needs to Improve their Experience
Hospitals and health systems understand the importance of understanding and optimizing the customer experience. Whether through customer journey...