TP247 – The Digital “Revolving” Door

Marketing
Marketing
TP247 - The Digital “Revolving” Door
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While hospitals and health systems are beginning to embrace Digital Front Door strategies, are they enough? In this episode, Chris Boyer and Reed Smith discuss the concept or a “digital revolving door” – in which patients (both new and existing) are beginning to turn to the internet before, during and after their care and share research on how health care leaders are starting to look at digitizing all elements of the patient journey. They are joined by Dave Dolton of DocASAP who shares his view on the opportunity healthcare has to turn patients into digital patents. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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