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While widely used in the healthcare digital marketing space, the term “digital front door” does not have a specific definition. Is it a strategy? Is it a way to align your digital channels? Is it a design approach? In this episode, hosts Chris Boyer and Reed Smith attempt to find a definition for the “digital front door” and how health systems can begin thinking about the term in a succinct way. They are joined by Tom Cassels, President at Rock Health, who shares his point of view on what the digital front door is and why health systems struggle with the concept.
