Nov 18, 2020
TP198 – Digital Population Health and the New Care Continuum
As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.
Oct 21, 2020
TP194 – Normalizing Virtual Health in the New Normal
With the recent expansion of CMS’s reimbursement for new telehealth services, it is becoming increasingly clear that telemedicine...
Oct 7, 2020
TP192 – NPS, PX and CSAT – How to Measure VoC
Hosts Chris Boyer and Reed Smith discuss the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), Customer Satisfaction metrics (including Press Gainey and NRC data), and Consumer Effort Scores (CES). They are joined by Dan Reilly, Senior Vice President at SMS Research Advisors, who share how he works with health systems in understanding the effective ways to use NPS to understand their market.
Sep 23, 2020
TP190 – No Patient Left Behind: the Importance of Patient Access
Hosts Chris Boyer and Reed Smith share how consumer online shopping patterns have shifted, how recent legislation is driving health systems to “free health data” for their patients, and they are joined by expert Dr. Tashfeen Ekram or Luma Health who share his approach to helping physicians and systems ensure there is “no patient left behind.”
Sep 9, 2020
TP188 – The Elements of Innovation
Chris Boyer and Reed Smith discuss the elements organizations need to launch innovation projects, and are joined by Shelli Pavone, CEO and Co-founder of Inlightened, who shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
Jun 3, 2020
TP174 – The Evolving Role of Leadership in Healthcare
Healthcare organizations that stand out from others typically have one thing in common: investment and commitment to developing their leaders. Hosts Reed Smith and Chris Boyer share a case study that highlights how a public health system embraced new leadership strengths to address the coronavirus pandemic, and then share four “x-factors” of leadership that can be applied to healthcare. Guest Rodney Reider shares his experience in working with health systems to build effective leadership teams.
May 6, 2020
TP170 – How Brands Can Respond In a Public Health Crisis
At the onset of our public health crisis, it seemed that many brands began advertising in similar ways,...