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Developing a content marketing strategy for a hospital and health system should involve more than developing a narrative, tone and voice and alignment with the customer journey – it also should take into account how the content aligns with your marketing technology, to ensure it delivers business results. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of the three S’s of Content Strategy. They outline seven considerations for an SEO optimized content strategy and how structured data plays a role in content design. They are then joined by Martha Van Berkel, of SchemaApp, who shares ways she uses schema to help health systems with rebranding and physician engagement.
Mentions from the Show:
- 7 Ways to Easily Set Up an SEO Content Strategy
- Understanding content strategy — the basics
- Database schema
- What Is Schema Markup & Why It’s Important for SEO
- Martha van Berkel on LinkedIn
- Martha van Berkel on Twitter
- Schema App https://www.schemaapp.com
- SchemaAppTool on Twitter
- Schema Markup for the Health Industry
- 16 Benefits of Structured Data
- AdventHealth Case Study
- Sharp HealthCare Case Study
- Henry Ford Case Study
- 5 day free email course on the value of schema markup
- Detailed Learning: Advanced Bootcamp
