Mar 3, 2021
TP213 – How the Vaccine is Strengthening Marketing’s Role in Communications
Reed Smith and Chris Boyer discuss how COVID vaccination efforts leveraging traditional marketing tactics, including developing personas, targeted messaging, and creating KPIs. They are joined by Tim Stewart of Jarrard Inc., who shares experiences and best-practices from working with health organizations across the country on vaccine communications.
May 21, 2020
The Patient Mindset – a Conversation with Tom Hileman, President of The Hileman Group
The New Normal - Episode 7: As our society advances through the coronavirus health crisis, our individual impact on public health is all the more emphasized. Tom Hileman, president of the Hileman Group, discusses the changes to the patient mindset in a post-COVID19 world.