TP169 – How COVID is Changing Consumer Behavior

TP169 – How COVID is Changing Consumer Behavior
Marketing

 
 
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Crises can fundamentally reshape people’s beliefs and behaviors and lasting shifts in social attitudes, policy, work, and consumption will likely also emerge from the pandemic. In this episode, hosts Reed Smith and Chris Boyer talk about the shifts in consumer behavior as a result of our current public health crisis, and how organizations can understand and adapt to these shifts as consumer mindsets shift. They are joined by Jane Sarasohn-Kahn, health economist and advisor, who shares ideas from her book Health Consuming, and how health systems can begin addressing the needs that healthcare consumers have. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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