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We often hear that healthcare is local. In this episode, hosts Reed Smith and Chris Boyer discuss how this concept extends into the digital space. From hyper-local marketing to geo-fencing and geo-targeting, they discuss the origination of “local marketing” and how health systems can embrace a localized approach to their digital efforts. They are joined by expert Mike Vujovich, Director of Digital Marketing at OSF Healthcare in which he shares first-hand experience of how hospitals can act locally.
Mentions from the Show:
- Wikipedia definition of “Local Store Marketing”
- 40+ SEO Statistics for 2019
- 7 Tactical Ways Every Business Can Use Local Marketing to Sell More
- Mike Vujovich on LinkedIn
- Mike Vujovich on Twitter
- SHSMD Connections 2019
- 2019 Mayo Clinic Social Media Network Annual Conference
- 2019 Healthcare Internet Conference
