TP106 – Your Website Isn’t Enough

  • Feb 13, 2019

TP106 – Your Website Isn’t Enough

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Hospital and health system digital marketers focus much of their attention on ensuring their website is the authoritative source of information about their organization. However in the new digital environment, the information on third-party websites often has a bigger impact on the online customer journey. In this episode, hosts Chris Boyer and Reed Smith discuss how organizations can begin considering “non-owned” digital channels – from directory sites to Wikipedia – in the digital strategies. They are joined by Andrei Zimiles, CEO of, in which he discusses a recent study that shows how patients use third-party channels to help support their care decisions.

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Chris Boyer

Chris Boyer

Digital strategist for health care/health systems. Principal, @chrisboyer LLC. Mayo Clinic Social Media Network Platinum Fellow. Co-host:

Reed Smith

Digital Tech Consultant to Hospitals & Healthcare Orgs. Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns Founder