TP102 – The Impact of the Digital Native on Healthcare

Marketing
Marketing
TP102 - The Impact of the Digital Native on Healthcare
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With the increasing impact consumerism is having on health systems, hosts Chris Boyer and Reed Smith weigh in on the potential influence “digital natives” can have on new online strategies – both from a consumer and employment perspective. From virtual care offerings to social media training, they even attempt to bust myths about digital natives. They are joined by Dr. Farris Timimi, the Medical Director of the Mayo Clinic Social Media Network, in which he describes their formalized training program to ensure physicians in training are prepared to embrace the benefits of social media in their practice.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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