For integrated hospitals and health systems, the simple task of managing your online location directories – whether through your website or on third-party listing sites – can be excruciatingly frustrating. From keeping up with manual updates to trying to develop a single source of truth, the process of keeping your digital data footprint up-to-date is challenging. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations have been addressing this problem over the years and share best tips and practices to help digital marketers keep their listings as current as possible. We also interview Carrie Liken, head of healthcare at Yext, and she shares her experience on how hospitals are facing this challenging problem.
Mentions from the Show:
- Fix Google Maps before patients start dying
- Reputation.com: Make online business listings a priority of 2018
- Moz.com: Why listing management is important
- Carrie Liken on LinkedIn