May 19, 2020
Healthcare Vendors – a Conversation with Brian Gresh, President of Loyal
The New Normal - Episode 6: The coronavirus is rapidly changing the way hospitals must interacts with patients as well as their vendor partners. Brian Gresh, president of Loyal, discusses how the challenges a healthcare vendor faces in a post-COVID19 world.
May 15, 2020
The TPS5 – Week of May 11-15, 2020
Welcome to the TPS5 for the week of May 11-15, 2020. This week: how to strengthen trust in the digital age, the impact the pandemic is having on the healthcare workforce, how to shift marketing and how to position tele-health correctly.
May 13, 2020
TP171 – Guiding Patients and Consumers to the Right Care
The touch point podcast - a discussion on digital marketing & patient experience for healthcare. In this episode, we discuss a recent study about healthcare consumer’s expectations, how hospitals can use these expectations to strengthen the trust with their patients and how the media has been steadily losing trust in our society. They are joined by Jordan Picarsik of DocASAP who share his experience helping health systems use digital to help guide patients to care.
May 8, 2020
The TPS5 – Week of May 4-8, 2020
Welcome to the TPS5 for the week of May 4-8, 2020. TPS5 is a weekly recap of the latest in marketing, communications and digital healthcare news. This week: the COVID19 pandemic is increasing the need for digital health literacy, physicians need their own websites, digital transformation is about people and telehealth reimbursement for therapists.
Mar 11, 2020
TP162 – Blockchain and Healthcare
Blockchain is an important technology that is being used in many different industries, but what is its application...
Mar 6, 2020
TPS5 – Week of Mar 2, 2020
Welcome to the TPS Friday 5 for the week of March 2. The Friday 5 is a weekly...
Mar 4, 2020
TP161 – The Freelance (Gig) Economy and Healthcare
More than a third of the US workforce is taking advantage of the benefits of the freelance (gig)...
Feb 26, 2020
TP160 – Getting Literate about Digital Health Literacy
The World Health Organization defines digital health literacy as the ability to seek, find, understand and appraise health...
Feb 19, 2020
TP159 – Data Thinking and Data Liquidity
While data is probably one of the least interesting aspects of digital transformation, it is one of the...
Feb 12, 2020
TP158 – User Centricity in Healthcare Design
Understanding our customers is an important part of health system strategies. In the development of these plans, the...
Feb 5, 2020
TP157 – The Pursuit of Price Transparency in Healthcare
As health systems embrace customer-first strategies and consumerism, one aspect of many of these strategies is notable absent:...
Jan 29, 2020
TP156 – Demystifying the Difference between Accessibility and Usability
Digital professionals in health systems are aware of the importance of accessibility and usability, but often the two...