TP268 – Making Your Content Standing Out from the Noise

  • Mar 23, 2022
Touch Point Podcast
Touch Point Podcast
TP268 - Making Your Content Standing Out from the Noise

Healthcare organizations face a daunting task with the content marketing and thought-leadership efforts – how can you reduce the signal-to-noise ratio while ensuring your content stands out? In this episode, hosts Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder