Sep 2, 2020
TP187 – Omnichannel Marketing and the Engaged Consumer
In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.
Aug 26, 2020
TP186 – The AI Hype Cycle in Healthcare
Artificial Intelligence in healthcare often is seen as either a future-state innovation of a technology with an over-stated impact. In this episode, hosts Chris Boyer and Reed Smith attempt to break down the “hype." They are joined by Michael Wollmering, consultant at Inspire 11, who shares how he’s helped organizations build an AI Center of Excellence and the readiness of the healthcare industry to embrace this important technology.
Aug 19, 2020
TP185 – Retail Healthcare vs. Healthcare Consumerism
In this episode, hosts Reed Smith and Chris Boyer talk through how the current state of the industry is shifting the healthcare consumer, and how these shifts may run in conflict with the retail movement. They are joined by expert James A. Gardner, who shares his experience understanding the impacts retail healthcare is having on health systems across the country
Aug 14, 2020
The TPS5 – Week of Aug 10 – Aug 14, 2020
Welcome to the TPS5 for the week of Aug 10 - Aug 14. This week: why COVID19 vaccines are being developed so fast, primary care doctors’ need to increase payments, the 2-second consumer and the Jarrard Digital Maturity Study.
Jul 29, 2020
TP182 – The New Role of the Digital Marketer
In this episode, Chris Boyer and Reed Smith discuss the changes to heatlhcare marketing and branding and how digital marketing has allowed us to accelerate to meet the new digital patient customer. They are joined by Chris Pace who shares first-hand how his digital team is supporting his health system in these abnormal times.
Jul 15, 2020
TP180 – Ingredients of Customer-Centricity
Reed Smith and Chris Boyer share case studies from our industry that illustrate what it means to be customer-centric, the importance of the call center and how culture is the critical element of digital transformation. They are joined by Grad Conn, who shares his experience with health systems who are using digital CXMs to better address customer needs.
Jul 10, 2020
The TPS5 – Week of July 6-July 10, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: the concern around COVID-19 vaccinations, reimagining a contactless patient journey, Instagram overtaking Twitter as a news source and how marketing and HR partnerships can increase your brand.
Jul 8, 2020
TP179 – How Hard is it to Be Empathetic?
What is “empathy marketing” specifically and what is the best way for healthcare organizations to use it? Chris Boyer and Reed Smith explain the foundational elements needed to introduce empathy into marketing efforts and are joined by Steve Koch of Cast & Hue who shares how his agency partners with healthcare teams to use human centered design.
Jul 3, 2020
The TPS5 – Week of June 29-July 3, 2020
Welcome to the TPS5 for the week of June 29-July 3, 2020. This week: imagining the redesign of the EHR, rethinking crisis management in healthcare, why our industry lags in innovation, the importance of online reviews and telemedicine fatigue.
Jun 24, 2020
TP177 – Humanizing Your Digital Efforts via Video
Video has always been an important way for organizations to communicate about their brand, services, patient testimonials and...
Jun 17, 2020
TP176 – Digital Content is Now More Important Than Ever
Throughout the pandemic, health systems have been increasingly aware of the rise in misinformation online and are using content marketing strategies to continue to be the authoritative source of healthcare information for their communities. Chris Boyer and Reed Smith discuss content marketing tips and trends and are joined by Nicole Latimer, CEO of Staywell, who discusses the role digital technology plays in health system content efforts.
Jun 10, 2020
TP175 – Open Innovation and Creativity in Changing Times
In this episode, hosts Reed Smith and Chris Boyer discuss the concept of “open innovation” and how health systems can create value through innovation and creativity. They are joined by expert Mark Morse, CEO and Chief Creative Officer of MorseKode, who shares a framework that brands can follow to evolve their brand expressions through changing times.