touch point

TP443: Rethinking the Workforce Crisis With Technology

Jul 9, 2025

TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?

Jul 2, 2025

TP441: SEO is Like Golf Now

Jun 25, 2025

Jul 18, 2018

TP76 – Building a Sustainable Content Strategy

This week, hosts Chris Boyer and Reed Smith are joined by content strategist expert Ahava Leibtag, President of...

Jul 11, 2018

TP75 – The Role of Marketing and Communications in Government Relations

Typically, in hospitals and health systems, there is an organizational divide that exists between marketing/communications and government relations...

Jul 4, 2018

TP74 – (Best Of) Measurement and ROI

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a...

Jun 27, 2018

TP73 – Deep Learning in Healthcare

In this episode hosts Chris Boyer and Reed Smith visit a popular topic on the podcast: Artificial Intelligence...

Jun 20, 2018

TP72 – Revisiting the Online Consumer Journey

Understanding the online customer journey is important to how an organization structures their digital marketing and communication efforts....

Jun 13, 2018

TP71 – The “Maturing” of Twitter

Twitter is an established digital platform for hospitals and health systems, but the way it’s actually being used...

Jun 6, 2018

TP70 – Using Digital to Engage Referring Physicians

While not typically a focus of digital marketing, it has become increasingly important for health systems to develop...

May 30, 2018

TP69 – What is a Digital Strategist?

At a hospital system, the role of the digital strategist is often seen as critical to helping an...

May 23, 2018

TP68 – Yelp or HCAHPS: Which is Better to Measure Patient Experience?

Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems...