TP163 – Boosting the Impact of Your Online CV

Marketing
Marketing
TP163 - Boosting the Impact of Your Online CV
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The role of the online CV (or resume) is critical for medical professionals in hospitals and health systems – both when exploring new opportunities, as well as presenting oneself online for consumers “interviewing” doctors through their online reputation. In this episode, hosts Chris Boyer and Reed Smith discuss the history of the CV and how digital channels are influencing the way consumers trust medical professionals. They are joined by Audun Utengen of Symplur who shares the way they are using social media to determine the online impact of physicians’ social media presence. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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