touch point

TP456 – When AI Speaks for the Patient

Oct 8, 2025

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

Oct 1, 2025

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

Sep 24, 2025

Jan 13, 2021

TP206 – A Conversation About Conversational Marketing

In this episode, hosts Chris Boyer and Reed Smith discuss key elements and advantages of conversational marketing, including highlighting examples applicable to healthcare. They are joined by Brian Gresh, president of Loyal Health, who shares his experience using chatbots with health systems to build personalized experiences.

Jan 6, 2021

TP205 – Making Digital Adoption Sticky

In this episode, hosts Chris Boyer and Reed Smith share the internal digital “pivots” that can lead to successful digital adoption, ways organizations can achieve digital maturity, and then are joined by Dr. Shawn Griffin, President and CEO at URAC, who shares the importance of digital accreditation when it comes to evolving digital/telehealth products into high-quality programs.

Dec 30, 2020

TP204 – The 2020 Listener Choice Awards

In our annual “Best-of” 2020 show, hosts Reed Smith and Chris Boyer reflect back on this unprecedented year, sharing some of their most favorite topics, guests and episodes from the TouchPoint podcast and countdown listener’s top voted categories, including: best cold-open, best episode topic, best guest expert and the coveted Top Fan of 2020.

Dec 23, 2020

TP203 – The 2020 Best-of the Touch Point Media Network

In our annual holiday smorgasbord episode, hosts Reed Smith and Chris Boyer highlight clips from some of the newest shows on the Touch Point Media Network, including conversations about remote patient monitoring, digital front door strategies, the back-story of Pelotonia’s president & CEO, the impact of the coronavirus on America’s public health sector, and a conversation on the health tech start-up community in Austin.

Dec 16, 2020

TP202 – The Fauci Effect and Recruiting Physicians Amid the Pandemic

In this episode, hosts Chris Boyer and Reed Smith discuss the so-called “Fauci effect” and then take a deeper look at the challenges health systems have in retaining and recruiting physicians. They are joined by Tammy Hager of Medical Marketing Services who shares her experience working with health systems in defining the new way to engage in physician recruiting.

Dec 9, 2020

TP201 – Reschooling Our Thoughts On Online Medical Education

The rapid adoption of digital technologies due to the pandemic has impacted many aspects of the healthcare industry. Chris Boyer and Reed Smith explore how medical education is transforming. From higher ed, to medical schools and residencies, they discuss trends that can impact the future of healthcare education. They are joined by expert Steven Haimowitz, CEO of HealthCourse and RealCME.

Dec 2, 2020

TP200 – We Had a Little Fun Along the Way (a Retrospective Look at Our First 200 Episodes)

In this milestone podcast, hosts Chris Boyer and Reed Smith look back at the first 199 episodes of the Touch Point podcast.

Nov 25, 2020

TP199 – A Thanksgiving Double Helping

This Thanksgiving week special episode is designed to share a double helping of great content for the long...

Nov 18, 2020

TP198 – Digital Population Health and the New Care Continuum

As population health strategies intersect with healthcare marketing strategies, there is also a convergence of using offline and digital strategies to engage with their care. Reed Smith and Chris Boyer discuss how the pandemic has changed hospitals’ population health strategies and how digital is changing important outreach efforts and are joined by Chris McReynolds who shares how health systems can leverage digital to educate and motivate people to engage in healthier behavior.