Nov 3, 2021

Chris Boyer and Reed Smith share the basics of content federation, the three critical approaches to consider, and then are joined by Scott Andrews of Kyruus and Mark Menton of HealthSparq, who share the importance of including 3rd party sites in your content distribution strategy. 

Oct 27, 2021

Chris Boyer and Reed Smith discuss the concept or a “digital revolving door” - in which patients (both new and existing) are beginning to turn to the internet before, during and after their care and share research on how health care leaders are starting to look at digitizing all elements of the patient journey. They are joined by Dave Dolton of DocASAP who shares his view on the opportunity healthcare has to turn patients into digital patents. 

Oct 20, 2021

Chris Boyer and Reed Smith dive into the “telehealth tech stack,” sharing the four major categories of telemedicine platforms and the underlying technology that can make virtual care solutions impactful. They are joined by Jonathan Pearce, CEO of Zipnosis, who shares his experience running a telehealth company and where the industry might be headed. 

Oct 13, 2021

Chris Boyer and Reed Smith walk through the various stages of selecting a doctor, and share research on how to optimize the user experience. They are joined by Martha van Berkel of SchemaApp, who shares how organizations should leverage structured data and schema to ensure physician profiles are optimized for online searches. 

Oct 6, 2021

Is engagement really the best measurement of social media? Reed Smith and Chris Boyer discuss how social platforms have evolved, the influence they have on our mental health and the relevancy to marketing and communication. They also contextualize the disturbing news about Facebook and some key takeaways that can influence a health system’s social media strategies. They are joined by Dr. Farris Timimi of Mayo Clinic, who shares his perspective on whether Facebook is too big to fail. 

Sep 29, 2021

Reed Smith and Chris Boyer discuss essential tips managing these differences in the workplace, how bias can impact employee trust and even how generational stereotypes are finding their way into marketing and communications. Meagan Johnson shares her perspective on how to overcome false perceptions on how generations work together.  

Sep 22, 2021

Reed Smith and Chris Boyer discuss the four leadership types of our industry and revisit the steps of change. They also welcome Rodney D. Reider to the show, who shares his experience and outlines the tenets of healthcare leadership in his new book Grabbing the Next Rung: The Heart of Leadership. 

Sep 15, 2021

Chris Boyer and Reed Smith share how an effective personalization strategy is more than just technology, walk through common pitfalls and then are joined by Justin Wartrell of Monigle, who shares findings from their most recent study that shares how personalization is important to a health system’s brand, and how healthcare consumers’ behaviors prefer these strategies.